Rich messages. Native inbox. Real branding.
Upgrade plain SMS with Google RCS — verified profiles, cards, carousels, and tap actions, with SMS fallback when RCS is not available.
- Verified brand profile in the messaging inbox
- Rich cards, carousels & suggested actions
- Campaign & engagement analytics
- Automatic SMS fallback for full reach
Look like an app. Still reach every handset.
RCS for rich brand experiences — SMS quietly covering the rest.
Show the product — don’t just describe it in 160 characters
Carousels, cards, and tap actions live inside the default messaging app.
Verified logo, catalogue-style cards, and suggested replies help retail, BFSI, and travel brands lift tap-through without forcing an app install.
- Hero image + CTA buttons on a single message
- Carousel for multiple SKUs or travel packages
- Suggested actions that reduce typing friction
One send logic — RCS where it works, SMS where it doesn’t
You shouldn’t maintain two campaign teams for coverage.
Ship RCS-first creative, then auto-fall back to Bulk SMS on unsupported devices. Keep WhatsApp for conversations on the same Blue Messaggio stack.
- Capability check before rich payload goes out
- Plain-text SMS fallback with the same campaign ID
- Webhooks so analytics stay in one funnel report
Curious if your audience is RCS-ready?
We’ll sample your routes, show a branded card mock, and explain where SMS still carries the load.
Book an RCS walkthroughRCS Messaging FAQ
What is RCS Business Messaging?
Rich, interactive brand messaging in the native inbox — media, buttons, and verified profiles via API.
How is RCS different from SMS?
SMS is text-only. RCS adds branding, cards, actions, and better metrics, with SMS fallback.
Do all phones support RCS?
No — depends on device and carrier. Use RCS-first with SMS fallback for full coverage.
Can I run RCS with WhatsApp?
Yes. Many teams use WhatsApp for conversations, RCS for rich campaigns, and SMS as fallback.
Curious if your audience is RCS-ready?
We’ll sample your routes, show a branded card approach, and explain where SMS still carries the load.
- Verified brand profile in the inbox
- Rich cards with SMS fallback
- One stack with WhatsApp & Bulk SMS
Book a free RCS demo
Share your use case — promotions, orders, or support.