WhatsApp Business API

WhatsApp that sells, supports, and reports — officially

Stop juggling unofficial tools. Run templates, shared inbox, bots, and delivery analytics on Meta’s Business API with Blue Messaggio.

  • Festival & offer campaigns with approved templates
  • Click-to-WhatsApp leads that reach sales in minutes
  • Bots for FAQs and bookings; humans for hard cases
  • Live sent / delivered / read reporting your team can trust
WhatsApp Business API conversations and automation

Run your whole customer conversation on one WhatsApp stack

From the first opt-in to post-purchase support — Blue Messaggio gives your team templates, bots, shared inbox, and live delivery insights on Meta’s official Business API.

Business user messaging customers on WhatsApp
Green-tick number setup with guided Meta onboarding
See sent, delivered, read & failed in one view
Connect CRM, Shopify, or your own app via webhooks
India-based team for template & compliance help

Launch festival & offer campaigns without spreadsheet chaos

Upload audiences, pick an approved template, and schedule — then watch delivery roll in live.

Import contacts and broadcast WhatsApp campaigns

Segment lists. Schedule sends. Stay Meta-compliant.

Stop copying numbers into unofficial tools — run proper template campaigns from the console.

Bring CSV or CRM audiences, map variables like name and order ID, and fire marketing or utility templates for Diwali offers, EMI reminders, or shipping updates.

  • CSV / API audience upload with tags and filters
  • Variable mapping for personalised template fields
  • Schedule windows so you don’t spam late-night inboxes
Plan a campaign demo

Close the loop from ad click to repeat order

Ads, inbox, bots, and automations — each step has a clear job on WhatsApp.

Click to WhatsApp ads and shopping engagement

Make Meta ads land inside a real sales chat

Click-to-WhatsApp shouldn’t dump leads into a dead inbox.

When someone taps your ad, greet them in seconds, ask two qualifying questions, and push ready-to-buy chats to the right salesperson — with context from the campaign still attached.

  • Instant welcome + product / city / budget questions
  • Lead tags so ads, organic, and referrals stay separate
  • Assign hot chats to sales before they go cold
See CTWA flow
WhatsApp template messaging dashboard illustration

Know what actually reached the customer

A send button is useless without delivery truth.

Use the dashboard to compare template performance, spot failed numbers, retry smartly, and prove ROI to your marketing or finance team — without exporting five CSVs.

  • Delivery, read, and failure reasons in one place
  • Template-level performance for offers vs utility msgs
  • Webhook events your CRM can trust for automation
Tour the dashboard
WhatsApp chatbot for appointments and support

Let bots handle the 11pm “Is my order shipped?”

Your agents shouldn’t answer the same five questions all day.

Design flows for clinic bookings, KYC nudges, order tracking, and FAQ trees — then hand off to a human only when the customer asks for one.

  • Menus, buttons, and quick replies customers actually tap
  • Appointment confirm / reschedule without phone calls
  • Clean handoff into the shared agent inbox
Explore Chatbots
WhatsApp automation and abandoned cart reminders

Win back carts before the discount war starts

Most drop-offs happen in the first hour — WhatsApp still cuts through.

Fire reminders from Shopify, your checkout, or CRM when a cart stalls, a payment fails, or a refill is due. Add SMS only for numbers that never open WhatsApp.

  • Event triggers: cart abandon, COD confirm, refill due
  • Product name, price, and deep link inside the template
  • Throttle rules so the same user isn’t spammed twice
Map my automations

Want a number that sells and supports — not just “exists” on WhatsApp?

We’ll walk you through green-tick onboarding, first templates, and a campaign that matches your industry.

Book a free walkthrough

WhatsApp Business API FAQ

What is the WhatsApp Business API?

Meta’s official API for businesses to message customers at scale — templates, session chats, media, bots, and webhooks.

Can I use it for marketing?

Yes, with approved marketing templates and opt-in audiences. Utility and authentication templates cover OTP and transactional alerts.

Do I need a developer?

You can start from our console and book a demo for setup help. Developers can also integrate via REST API.

WhatsApp or SMS?

WhatsApp for high engagement; SMS for universal reach. Many teams use both on Blue Messaggio.

Get in touch

Ready to go live on WhatsApp?

Share a few details — we’ll help with green-tick onboarding, templates, and a demo that matches your use case. No spam, response within 24 hours.

  • Official Meta WhatsApp Business API
  • India-based onboarding & support
  • Same stack as SMS & RCS if you need them later

Book a free demo

Tell us what you want to automate — campaigns, support, or both.

✓ Official WhatsApp API  ·  ✓ No spam  ·  ✓ Demo in 24h